I'm Rebecca
(You Can Call me Becca).

The Moak Group, Washington, DC

Creative Director, August 2019 - August 2020

Digital Strategist, March 2015 - July 2019

 

Oversaw design and production of all creative produced by the company

• Ensured all creative and marketing materials conformed to a set of brand standards to create a constant visual identity for our clients

• Crafted brand identity for clients, from logo conception to social media graphics, web pages, brochures, slide decks, infographics, and email design

• Provided the layout and creative for all client proposals

• Established and led company training sessions, including proactive research of the latest design trends and tools

• Mentored junior-level employees to help with their future career development

• Authored regular blog content and included complimentary visuals on my design and web development expertise

Executed the design and creation of national and international multi-million dollar ad campaigns

• Directed a team of designers in the production of ads, ensuring ad design was consistent across different medias 

• Developed ads for digital, print, billboards, video displays, trains, buses, etc.

• Designed motion ads utilizing After Effects

• Created ads to appeal to an international audience

• A/B tested ads with Google Tag Manager to ensure we reach our targeted audience

• Formulated creative for client’s email marketing campaign sent out to 100,000+ subscribers 

Designed and produced websites for 10 clients

• Oversaw website design process from idea generation and prototyping to official launch

• Implemented and analyzed Google Analytics to inform clients on their target audience

• Completed accessibility checks on all client projects to verify they complied with Web Content Accessibility Guidelines (WCAG)

• Produced landing pages for multi-million dollar ad campaigns to educate users on the client’s campaign

• Managed timelines to meet client needs, including short turnaround requests

• Trained clients on website updates, maintenance, and best practices

 

Devon IT, King of Prussia, PA 

Marketing Assistant, March 2014 - December 2014

• Prepared and scheduled emails through Pardot

• Created content for company website

• Managed sales lead assignments on a daily basis

 

ClearlyM, Honolulu, HI 

Project Manager, March 2013 - November 2013

• Communicated regular project updates to clients through phone and email

• Created content and blog posts for clients websites 

• Tested functionality and proofread websites before launch